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24 November, 2006

Common Mistakes in Adsense

I am quite sure that you must hear, from time to time, some people have their adsense account being banned. Of course, Google would not ban your account without any reasons. There must be some reasons or mistake that a person has made, so that Google has the concrete evidence to terminate your Adsense account. In the light of that, I would like to take this chance to write a post that share the common mistakes that you may make. I hope, after reading this post, you can avoid doing such silly mistakes and avoid being banned.

1. Do not place more than 3 ad units and 1 ad link or 2 adsense search boxes on any web page. Although Google will automatically dispaly the maximum number of ads in your page , even if you have paste more than permitted, it is a wise way for you to follow the rule.
2. Never click your own adsense ads or ask friends/ relatives to click them. I think this is the golden rule that everyone knows and familiars with. This is a surefire way to close you Adsense account. Never tell your relatives or friends to click on them. Keep a check if your family or children are busy increasing your income by clicking your ads and indirectly trying to stop your income. Very often, people click their own ads simply becasue they are curious on what is behind the ads. That's why they click and open the ads. This is absolutely forbidden! If you really want to see what is behind your ads, use Google Preview tool if required. You can have more inforamtion on that at: http://dagsensecode.com/2006/11/how-to-use-adsense-preview-tool.html

2. You should not join those programs like piad-to-surf-, paid-to-click, or even traffic exchange programs. Google have very sophisticated detection system to detect these programs. Also, don't use some sort of deceptive tools in order to have automatic clicks on your ads. Again, Google can detect them quite efficiently.
3. Never change the Adsense code. There are enough means of adsense optimization & customizations available to change the colour, background or border to suit your needs. Do whatever you want to do outside the code, never fiddle within the ad or the search code. They know it when you do. The search code has more limitations to colour and placement, but you should adhere to the rules. The code may stop working and violates the TOS.

4. Do not run competitive contextual text ad or search services on the same site which offer Google Adsense competition in their field. Never try to create link structures resembling the adsense ads. Never use other competitive search tools on the same pages which have Adsense powered Google search. They do allow affiliate or limited-text links.

5. One Account suffices for Multiple websites. You do not need to create 5 accounts for 5 different websites. One account will do. If you live in the fear that if one account is closed down for violation of TOS, believe me they will close all accounts when they find out. You can keep track of clicks by using channels with real time statistics. They will automatically detect the new site and display relevant ads.

6. Place ads only on Content Pages. Google states very clearly that pages should not be made for the sole purpose of showing ads. Hence, you need to have content inside your page(s). Content drives relevant ads. Although you might manage some clicks from error, login, registration, "thank you" or welcome pages, parking pages or pop ups, it will get you out of the program.

7. Do not mask your ads with other elements. Alteration of colours and border is a facility to blend or contrast ads as per your site requirements. I have seen many sites where the url part is of the same colour as the background. While blending the ad with your site is a good idea, hiding relevant components of the ads is not allowed. Although nowadays Google has a tool that automatically detect the background color and chaneg the color of URL of ads, even if you have the same color for both URL of the ads and background. Also do not block the visibility of ads by overlapping tables, pop ups, images etc.
8. Do not disclose confidential information about your account like the CTR, CPM and income derived via individual ad units or any other confidential information they may reveal to you. This mistake actually is quite uncommon to most webmasters. They often display such statistics since they do not aware of this rule. On the other hand, revealing the total money you make as per recent updates to the Google TOS.

9. Label headings as "sponsored links" or "advertisements" only. Other labels are not allowed. I often see many sites label ads with other titles. For example, "Click me...", "Please make a donation by clicking ads" etc. Even if you do not paste such words above, or in close vicinity to Google Ads, you should not have these wordings. It is because these wordings, to a certain extent, provide incentives for visitors to click ads whihc is definitely against Google TOS.
10. Only single referral button per product per page - With the launch of the google adsense referral program, you are allowed to put only one referral button for adsense referral, adwords referral, and Firefox with google toolbar referral. On the other hand, you can have four links in total in each page for four different products. This means that you cannot provide links for all the referral products that Google provides. There are, in fact, 5 different products from Google.

11. Do not specify Google ads as your alternate ads. - Several services like Chitika eminimalls allow you to place alternate urls, when a targeted paying ad cannot be displayed. This involved creating an simple html page and putting the ad to be displayed instead. Even Adsense allows an alternate url feature instead of displaying public service ads. But never use Adsense ads as alternate urls.

12. Add Borders betweem Images and text ads - It was a common policy to increase CTR by placing same number of images as the number of text ads, which falsely gave the impression that the text ads represented an explanation to these images. In order to cope with that, you should insert a border when placing images and text ads in such a manner, to avoid confusing readers to falsely click ads. It is not worth to do such risk.

13. Never launch a New Page for clicked ads by default. Many Adsenser do ask from time to time whether Ads can be shown on a new page or not. The answer is NO! Adsense ads should open on the same page. You may be using a base target tag to open all links in a new window or frame by default. Correct it now as they do not want new pages opening from clicked ads.

14. Keep track of your content. So Adsense is not allowed on several non content pages. But it is also not allowed on several content pages too. Do not add it on web pages with MP3, Video, News Groups, and Image Results. Also exclude any adult content, hate-related, violent, or illegal content.
15. Do not alter the results after ad clicks or searches - Ensure you are not in any way altering the site which the user reaches to after clicking the ads. Do not frame, minimize, remove, redirect or otherwise inhibit the full and complete display of any Advertiser Page or Search Results Page after the user clicks on any Ad or Search results.
16. Do not send your ads by email. Html formatted emails look good and allow placement of these javascript ads. But it is not allowed in Google TOS. You do not want impressions registering on their logs from any email even once. Remember Google has sophisticated softwares!

17. Avoid excessive advertising and keyword stuffing - Although the definition of "excessive" is a gray area and is subject to discretion, yet Google adsense with correct placement, focused content and high traffic will get you much more income than other programs, so excessive advertising is not required. Keyword stuffing does target better focused ads, but overdoing it is not required.

18. Ensure you Language is Supported - Adsense does support a series of languages, including Chinese (simplified), Chinese (traditional), French, Russian, German, Spanish, Hungarian, Swedish, Italian and Turkish, Japanese, Danish, Korean, Dutch, Norwegian, English, Polish, Finnish, Portuguese. If your web pages language is not supported, do not use the code on such pages. If you are not sure whether the lanuage of your home country is supported or not, please ask Google or leave a comment here~
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15 Comments:

At 01 November, 2006 02:45, Blogger Judge Smailes said...

Hi, thanks for all of the information.

I have a personal finance blog under a different name and I use Google Adsense with that blog. All of the ads that show up are targeted to personal finance. I was thinking of adding Adsense adds to another blog I created that is totally unrelated (directed to Hollywood topics).

I read that I use my current Adsense account and add code to my new blog. If I were to do this, would Adsense automatically target different types of ads to the personal finance blog than it would target to the Hollywood blog? I'm concerned that if I do this, Adsense will start to place ads that have nothing to do with personal finance on my current blog.

 
At 01 November, 2006 10:19, Blogger Adsense Decoder said...

Good question! As google also mentioned that one should, for the convinent reason, keep only one Adsense account, even though he/she has multiple webpages.

In your case, you do not need to worry about that, pasting HTML code from one Adsense account can show differnet Ads, according to your content of your sites.

So, no worry. You can paste HTML code from your sinlge Adsense account to two of your sites. They will show different targeted Ads.

 
At 09 January, 2007 05:54, Anonymous Anonymous said...

it is a very good articl help me to improve my site :
my you show the imporovment at :
http://tips-4free.com/
regards

 
At 09 January, 2007 10:24, Blogger Adsense Decoder said...

Thank you very much for loving my site site and leaving a comment here. Please subscribe our blog for updated information.

I am a bit confused. Do you want me to review your site provided and give some improvement advise?

Sorry about that. Look forward for your answer.

 
At 21 January, 2007 13:33, Anonymous Anonymous said...

Hi, that is really a good site and lucky I found it.

After reading this topic, I have few questions wanna ask if you can help to give me some advise or comment.

1) I got a website http://www.emalls.cc mainly for e-ecommerce purpose, looking client to help them setup their own e-shop.

As you may check my website currently are not much content, but now I posted google adsense on the bottom of the page, also a google search button on the left side of the page.

So for google button, I have change a bit the image on the top, then next line with the search field + button, is that against TOS?

also currently, my page are most in image content, so which not much text content, is it against TOS?

2) for those client e-shop website, I will include google search button there for each page ( eg htpp://demo01.emalls.cc ), will it against TOS as well?

Sorry it is quite long for my message, I hope you can give me some idea about it.

Many Thanks/Davis.

 
At 25 January, 2007 15:55, Anonymous Anonymous said...

Great blog.
I have a question on the number of ad units and adlinks that Google mandates. It says 3 ad units and 1 adlink.
In your blog, you have more than 3 ad units (at the left hand side). Perhaps I don't understand fully the definition of ad units.
L.

 
At 25 January, 2007 20:11, Blogger Adsense Decoder said...

According to the Google's TOS, a page can only have up to a maximum of 3 ad units, 1 link unit, 2 search boxes, and 8 referral links.

I stick to the TOS firmly and never violate it (actually Google will only display the ads for the first 3 codes, and ignore the remaining ones). In the index page, I have 1 skyscraper and 2 button ads in the posts; while in the post page, I have a skyscraper, 1 button and 1 vertical banner on the right.

You are welcome to ask any questions about Adsense. Please kindly put a link to my blog in your site as a little reward. Thanks.

 
At 12 February, 2007 10:09, Blogger Shyam said...

Dude, This is what I was expecting to look in google.com/adsense. Well, I am a bit impatient to go through 100's help center links, which say over and over same stuff. Finally, I found your site link from a forums site and I am glad that I visited.

I got all sorts of do- dont's in one place, now I could keep rocking my website, http://www.vimarsakulu.com

Dude, I got a question. The above site is for critics to post and share their thoughts. I was wondering would the hatred context matters to ban my adsense account as this site is for critics. Hmmm but infact criticism is not hatred right?

Shyam

 
At 13 February, 2007 01:17, Blogger Adsense Decoder said...

shyam,

Thanks for the comment. To me, I think having a site on critics of some other things must not violated the Google's TOS. Of course, you better seeks for theoir suppirt.

P.S. Hope you can subscribe my blog and provide a link to us if you like this information.

 
At 17 April, 2007 21:59, Blogger autotick said...

Great blog and very helpful to all adsenseders


Regards

David
http://www.autotick.com

 
At 18 April, 2007 00:37, Blogger Adsense Decoder said...

Thanks for your kind comment. I hope you can put a backlink to my site.

 
At 18 April, 2007 12:46, Blogger lasilasi said...

hi there,
it's me again!
i've solved the problem (yay!!) u told me that it's uncommon (getting PSA in my case) so i decided to report to adsense team and found out that my publisher id has not changed (even though i logged in my the right email add already). anyway, having the problem solved now, i wonder is it alright to have 3 adds unit in my blog.

in yr mistake 1, u mentioned we cant have more than 3 ads unit, so does that means the way i place the ads is alright?
( http://lasilasi.blogspot.com )

thanks again very much - u rox!

 
At 18 April, 2007 15:07, Blogger Adsense Decoder said...

Hi lasilasi,

I checked your blog, and you do not have more than 3 ad units. In fact, Google will only display the ads for the first three codes, and ignore the rest of them.

 
At 24 April, 2007 07:43, Blogger lasilasi said...

hi there,

Thanks very much!

 
At 08 May, 2008 00:49, Blogger Welcome said...

Hi,
Your is very useful and informative article. You rightly got pr3. I have been trying now a days to get some pr for any of my blogs. Can you suggest me what exactly is to be done. I shall be very grateful for that.
http://adsenseincometips.blogspot.com

 

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