Explaining terms in Adsense
If you are new to Adsense, you may find some terms that are quite new to you. After logging into your Adsense Account, the default page should be your "report" page showing different statistics about your adsense site(s). In that table of statistics, there are three terms that you should know and familiar with. They are impression, Click Through Rate (CTR), and eCPM. Therefore, in this post, I am going to introduce these three terms to you, so you can have a better foundation in Adsense.
1. Impressions
Whenever a visitor comes to a site and land on a page, he/she recieves an impression. Impressions are the number of times your webpages with Adsense ads have been viewed. In fact, you can divide the big term "impression" into two specific areas: page impression and ad impression. You can increase impressions by increasing traffic (preferably targeted traffic) to your webpages. Some of the best ways to increase targeted traffic to your webpages include: -create more webpages, with relevant, focused content -create more links to your webpages -list your website/s under relevant categories in more directories -set up a directory of relevant sites on your website and accept relevant reciprocal links -write relevant articles, with your site information in the 'resource box' at the end of each article, and submit them to article directories
2. Clickthroughs
Clickthroughs, whihc are often known as CTR for short, are the percentage of viewers who click on your Adsense ads. You can increase Clickthroughs by increasing the relevance of Adsense ads on your site, and by tweaking the format and placing of your ads.
If every page on your site focuses tightly on the site topic, its more likely that the Adsense ads will too. For example, if every page of your site is about fishing, and the word 'fishing' appears several times on every page, its likely that your Adsense ads will relate to fishing. The best way to tweak your ad format and placement is to invest in an Adsense Tracker, and test, test, test! People who have done this tend to suggest that the best format is the large rectangle, with background and border the same color as the page behind it, so that the ad blends into the page. The best placement is towards the center or top left of the first screen of the page. Try these suggestions first, and then track and test, to be sure of what works best for your pages.
3. Effective CPM
Effective CPM is a measure of your average earnings, per thousand clicks. You can increase your Effective CPM by selecting topics that attract high bids from Adsense advertisers, and building pages and whole websites on higher paying topics. Although Google doesn't release information on Adsense bids, you can get a good idea of the top paying topics by looking at information on Adwords bids, or, for that matter, bids on pay-per-click search engines like Overture. There are a number of keyword research tools available, both free and paid, that can help you find high paying topics.
*The Formula*
So now you have the basics of increasing your Adsense income. Its a deceptively simple formula:
-Build pages and websites on high paying topics for the best Effective CPM.
-Format and place your Adsense ads for maximum Clickthroughs.
-Promote your sites to drive targeted traffic to your Adsense webpages for maximum impressions.
To get more Adsense secrets, you can subscribe my blog for FREE!
posted by Joe Li @ 1:00 AM
12 comments
12 Comments:
So true about the central rectangles/squares being the most popular, on my website it has received the least impressions and gotten the highest CTR.. must be doing something right! =)
Yep. Even inn my blog, the leaderboard in the central recieves the highest number of clicks.
Thank you so much for leaving a comment here. Hope you would like to subscribe my blog and get updated tips about Adsense.
thanks for the info...
You are welcome. Thank you very much to leave a comment in my blog. I hope you can subscribe my blog to get updated tips and information.
thanks very much for your advice, i changed my adsense ad to the large rectangle and ive noticed the difference already. thanks again
http://www.bigbrother-djdanny25.blogspot.com/
Hi DJDanny,
You are welcome. Please feel free to ask me any question in Adsense at any time.
Hi,
I cant view your page of 'Pasting Adsense code Correctly'. I dont Know why. Can you help me. I struggling to place my adsense code into my blog riyasathads.blogspot.com
Thank you.
Hi Riya,
The page is working perfectly fine. Please click here.
Please contact me if you still have problem.
Plz tell me how to add more pages to the blogs at blogger.com.Ihave different related topics which I want to post in different pages
No its still not working well. The page gets opened it doesnt show the main feedlounge and right side contents. Anyway i really need your help in knowing how to get the skyscraper to the right of my blog. Please help.
Hi Karan,
You either create a new post, or create a new blog for your different topics.
Hi Riya,
Since each blog has quite unique HTML template, you need to know the part of HTML that starts the right sidebar. Then, copy and paste the Adsense code to there.
Please let me know if you still have problems.
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