How to increase Click Through Rate?
Setting up a site for a long while, but still always complain about having a low CTR? In this post, I will briefly introduce the three basic ways to improve your CTR. Enjoy!
1 Ad Colors
Probably you have two considerations when you are selecting the colors for ads. One is to stand out your ads with high contrasting color, and the other is to camouflage your ads with background. Both may have their pros and cons, but the ultimiate choise is mainly based on your experiment with differnt colors and considerations. My experience tells me that the performance is better for the ads to be blended with background. Others have experienced better click ratios from outstanding ad colors though, so this is something you really should try out yourself. Whatever option you choose, you should at least try your ads to fit to the website's design and color scheme though.
Probably you have two considerations when you are selecting the colors for ads. One is to stand out your ads with high contrasting color, and the other is to camouflage your ads with background. Both may have their pros and cons, but the ultimiate choise is mainly based on your experiment with differnt colors and considerations. My experience tells me that the performance is better for the ads to be blended with background. Others have experienced better click ratios from outstanding ad colors though, so this is something you really should try out yourself. Whatever option you choose, you should at least try your ads to fit to the website's design and color scheme though.
2 Ad Placement
Another factor incluencing the CTR is the placement of your ad. AdSense ads should not be hidden from your visitors, but they should be visible at first sight. Again, there are still several places you can choose for your ads to appear. Text ads seem to attract most clicks at the top or in the center of a website's content area. Especially on websites with much text content.
Do you already know the so-called "heat map" by Google? It illustrates profitable ad placements on an example site layout. The fields which are colored dark orange experience the best performance while those fields with a brighter color do not perform that well. Anyway, the heat map is only a tip for you. It's based on Google's researches from many different websites with AdSense ads, but the heat map possibly does not show the perfect ad placement area for your own site. So - again - it's up to you to try where on your website ads work best.
On sites with an article, ads which are placed directly below the article seem to do quite well. In addition, you should also place an ad above the article, so people can click on it at the top and at the bottom of the page.
3. Ad Format
The third way to improve ad performance is to choose another ad format. AdSense provides you with many different ad formats.
In general, wide formats seem to perform better than narrow formats. This is because people can read more words at a time without having to skip a line. I've experienced that the 336x280 large rectangle, the 250x250 square and the 160x600 wide skyscraper have done best on my sites. These are quite big ad formats, of course, so they need lots of space, but if they're placed well they usually generate more income than the smaller and narrow ad formats.
Another good format is the wide 728x90 leaderboard, which does best under the editorial content of a web page or directly under the page header, in my experience. The 468x60 banner format does not convert that well, but it can still be placed in areas where there isn't much space available, i.e. directly in the page header (next to the logo) or within articles.
To get more Adsense secrets, you can subscribe my blog for FREE!
posted by Joe Li @ 5:42 PM
34 comments
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34 Comments:
Good post.
shirazi,
Thank you very much for your comment. Please kindly leave a link in your blog to my site.
hi
can u visit my blog and tell me what wrong in my blog.Because until now i have low CTR ,can u give me advise how to increase my profit in my blog
thanks
www.healthyliving-wellness.blogspot.com
metmet,
Since your ads are really stand out from the background, no wonder there is a low CTR. First, you do not need to display three ad units in the right column. Simply display a skyscraper there. Remember to change the border color and nbackground color to "99BB55". For the link color inside the ad, you should use "000033". Follow my advises to build such skyscraper and replace the original three ads.
Then, put a link unit on top of that skyscraper. The colors inside the link unit should be consistent with the skyscraper.
Finally comes to the search box. I think you should not use black as the color, use "99BB55".
hi
thanks for the comment ,i will follow your suggestion ,
thanks
hello metmet,
Hope the suggestion will help. I am glad if you can subscribe my blog and put a link to my blog in your site.
hello
i already put up a link to your blog to my site
hi
do u think automatic traffic software will increase my income
can u explain to me about this software ang how it works
can u recommend me a better one
This is a great site, I am learning lods from reading this info
Josh Chandler
www.techoriphic.com
Josh,
Thanks a lot for your comment! Please put a backlink to us in order to help more Adsense newbies.
could you check out http://www.vmc-forum.ca let me know about ad placements? for some reason my CPM is $0.00 why is this?
You mean your eCPM is $0? CPM is just a kind of ads that pay on impressions.
For your site, I am quite impressed with the overall outlook. But why don't you blend the border as well? This will definitely give you more clicks. Mind you, you should not put the words "links" or "Related links" above the skyscraper. Instead, you should use "Advertisements" or "Related advertisements".
Hope it helps. Please also put a backlink to my site to help more adsense newbies.
thanks for the tip you mentioned about blending the border-what do you mean by this?
www.vmc-forum.ca
You have a sharp border, right? In order to increase CTR, I suggest you use the same color as the background for the color of your border. That gives a total blending of ads with the background.
Feel free to ask me if you have any problems.
still not following you
http://www.vmc-forum.ca
The border's color of your ad has set to be different with the color of your background. In order to blend the ads, you should also use the background color as the color of the ad border.
Please put a backlink to my site in order to help more adsense newbies.
hi,... me started my site few days back.. and the stats are there in the frontpage...
i'm not getting the Search engine BOts to scroll through my site... i know it takes time ..
but even with the current view rate im nt havin enough CTR..
can u help me with some advice?
Hi,
Stats in Frontpage? You haven't uploaded your site to the server yet?
NGeN's World
thts my site..i ad given it in the site's txtbox..i think u saw my blogger site... hmm sorry abt that..
now can u help me..
Okay, I checked your site, but what is your real problem?
Search Engine will crawl and get indexed of your site very soon.
Good article. If you want to know more about how you get coaught if you cheat google, visit this site:
http://sougata.rout.googlepages.com/cheat_adsense.htm
Hi smarak,
Thanks for your comment, and the post.
Can you take a look at my site. I'm getting about 600 hits a day and running a 1.31 ctr. Would like to increase the ctr.
Could you check me here: www.webbrilliant.blogspot.com
Whats wrong? pls help, I'm newbie
Hi,
There is not enough content in your site. Five or six posts do not enough. Remember, content is king, and is the magnet that can attract people to visit. Also, You can put the leaderboard on top or put a skyscraper on the right column.
Please provide a backlink if you want to have more comments and advices.
Hello sir nice post. Can u hav a luk at my blog n tell me weather i m using correct number of google ads on my site. And plz give me suggestion to increase my income.
Sir i wud like u to take look at my blog and tell me weather i m using proper number of google ads or am i using more than the preferred? Also give me suggestion about how to increase my adsense income?
Hi Jaya,
Thank you for your question and comment. What is your site URL?
Your sharing of expertise is simply amazing. Thank you.
First I want to know how to add a backlink to my sites.
Then I would, when you have a moment, like you to review my sites,still in their infancy. They are a mixture of sites from my wife and myself.
Thanks
Artcoach
http://www.hornerartworkshop.com
http://www.crumbsnatcher.com
http://www.10pluspointsforpresenters.blogspot.com
All have adsense but very low ctr's
Hi Artcoach,
Thanks for your comment. In order to add a backlink to my site, you can refer to http://www.dagsensecodes.com/link.html
In general, all the three sites are quite good, since you are a good coach in fine arts and you must have artistic sense when creating webpages. Well, in order to increase your CTR, there are two things that you need to bear in mind: one is to put the ads above the main fold, and the second one is to blend the ads with the immediate background.
Hope these tips are useful, and I am looking forward to your backlink.
Adsense Decoder, This was a very imformative post. I would like to increase my CTR from the measley 0.8% that it is currently at. I have had the website up and running for almost two weeks and would greatly appreciate it if you could take a look at it and give me a few suggestions. http://vipautowerks.com
Hi sales,
Your website looks nice, but I hardly see any Google ads there!!
Nice site.This is avery use ful post. I have added a backlink to your site from my blog. Can you please take alook at my site and blog and suggest on ad placement and format improvement.
http://entiretutorial.blogspot.com/
http://www.entiretutorial.com/
Hi entiretutorial,
I am glad that you like the post, and thanks for the link, too.
The ads there look quite good. I suggest you can place a banner ad to replace the large rectangle ad, in order to make the site look better and less ad-oriented.
You can alo try to insert one small ad unit into each post with the tips here.
Please feel free to discuss with me if you have any question and comment.
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