How to set up effective Adsense site
1. Niche
Create a niche site with enough advertisers and high paying keyword, but not crowded with too much competition.
This post brings out nicely how to get the idea for a good niche. While being written mainly for community/forum site, it sure applies to whatever website that you plan to do.
When you found the niche / keyword that you like, try to do a search at google. 10 millions result is not good - it's too competitive. It is much harder to climb to the top search engine result page if there are 10 million competitors compared with 1 thousand competitors.
If it is too crowded, drop that keyword and find another one. But beware if it is too low too. Very likely that indicates a low interest in your chosen topic. Try to find somewhere between 10,000 results to 500,000 results.
This post brings out nicely how to get the idea for a good niche. While being written mainly for community/forum site, it sure applies to whatever website that you plan to do.
When you found the niche / keyword that you like, try to do a search at google. 10 millions result is not good - it's too competitive. It is much harder to climb to the top search engine result page if there are 10 million competitors compared with 1 thousand competitors.
If it is too crowded, drop that keyword and find another one. But beware if it is too low too. Very likely that indicates a low interest in your chosen topic. Try to find somewhere between 10,000 results to 500,000 results.
Then, use keyword tools to find number of searches done for your keyword. While low search number does not mean it is not good, you can get an estimate of how popular your niche is.
2. Advertisment Keyword
Now that you find a niche for your website, you want to put keywords to drive the ads. Please note that this can be different from your niche keyword.
Use a not very high paying keyword for you niche, to get around the competition. But to get advertisments that pays well, use also high paying keywords in the contents, slightly less than the main niche keywords.
This is because adsense will serve ads that it thinks will perform best, and most of the times that means highest paying keyword. Keep in mind tough, that it should still be related. Otherwise, the visitors will have no interest to click on the adsense ads. To gauge how much keywords are priced, use this overture bid tool (Updated: This tool is no longer available).
3. Content & Traffic
Now that you have decided what your site is about, you need to bring in traffic to your website.
First and foremost, you need contents. Write original contents for your site, the more the merrier. Write keyword-targetted contents to get search engine ranking. Most of the times, search engine will become major source of your traffic, so pay attention to the Search Engine Optimisation (SEO) techniques. Write well for human too, it can bring incoming links from people who likes what you write.
Now that you have decided what your site is about, you need to bring in traffic to your website.
First and foremost, you need contents. Write original contents for your site, the more the merrier. Write keyword-targetted contents to get search engine ranking. Most of the times, search engine will become major source of your traffic, so pay attention to the Search Engine Optimisation (SEO) techniques. Write well for human too, it can bring incoming links from people who likes what you write.
One of the best way to create traffic is to write article and submit to article submission sites. If your article is good, it will be posted by many webmasters. In exchange, they will provide put links to your site at the end of the article. It can help in two ways. With more incoming links, your site will rank higher in search engine. At the same time, readers who found that your article is useful will go to your website.
4. Advertisement Placement
Generally, advertisement CTR (click through rate- number of clicks per number of times advertisement are shown) range from 2% to 10%. If lower than 2%, that means there is room for improvements you can do to increase your income. If it is higher than 10%, however, it may raise the red flag of click-fraud.
Where and how you place your advertisments is one factor that will determine your CTR. The best way to find optimum placement form is to keep on testing. You can try different location, format, color, etc.
Generally, the placement that are most popular are above fold, with 336 x 280 rectangle, the 300 x250 rectangle or the 160 x 600 sky scraper format, using color that blends with the contents.
Take note also of number of ads you put on the page. Google Adsense serves ads based on best performing one. When you put too many ads on the page, while it increase number of ads your visitor can click, the ads clicked might be the low paying ones.
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About The Author
About The Author
Matt Colyer is the owner of the www.superiorwebmaster.com. He also is a php, CGI and ASP developer.
To get more Adsense secrets, you can subscribe my blog for FREE!
posted by Joe Li @ 11:22 PM
4 comments
4 Comments:
Hi,
Firstly, I must say I enjoy reading all your informative posts. They are very helpful.
I have a question about articles.
If I write an article for my website and then submit this to an article directory, should I re-write the article? If I submit the exact same article will Google not penalise this for duplicate content?
Hope you can help.
Hi,
Thank you very much for your comment and support.
If you write the article all by yourself, that means you are the real author and that article is unique. There will no problem to you. (In contrast, search engines love this so much).
But if you bought some PLR articles, you need to rewrite it to have some difference from the original one. Google Adsense, article directories, and search engines will all punish for the articles copying. Don't do that.
This is all very interesting and informative.
I wish I had come upon this before I started my site. I feel like I may have already invested a lot of time and some money into something that isn't going to be all that profitable in the end.
Would you mind taking a look at my site?
www.theboatingharbor.com
It's still pretty small, but more content is on its way (writing all this myself is getting tiresome, need to find some new ways of generating content)
Any tips you might have would be appreciated
Thanks :)
Hi Dan,
Thank you very much for your comment. If you decide to spend money on your site, spend it wisely. I suggest you should read more before spending any money.
For your site, I suggest you can put more graphics to attract visitors. Also, try to avoid using the borders for the ads. In addition to that, put a leaderboard ad above the fold.
As you have mentioned, updating the site regularly is very useful to drive traffic to your site. If you are tired to write, you may search some freelance writers which costs you about $5-10 for an unique article.
Hope you can provide a back link to my site in reward.
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