Improving your Adsense Performance
After running adsense for a while, you may still question why the performance of the ads on your site is still under expectation. This is quite a common question that I recently recieve. Hence, I decide to write this post to provide some sort of hints and tips in order to unleash your Adsnese potential. I use the word "unleash", simple because I do think everyone should have high potential to generate great revenue through Adsense. I hope, after reading this post, all of your Adsense potential can be unleashed and maximized.
1. Make Best Use of URL Channels
Use AdSense URL Channels to determine which pages are making you the highest CTR, CPM, and earnings. Focus your efforts on building pages like those. Channels enable you to keep track on the performance of each of your ads. However, Google only provides 200 channels and may not enough to satisfy those Adsensers with many sites and ads.
Use AdSense URL Channels to determine which pages are making you the highest CTR, CPM, and earnings. Focus your efforts on building pages like those. Channels enable you to keep track on the performance of each of your ads. However, Google only provides 200 channels and may not enough to satisfy those Adsensers with many sites and ads.
2 . Blend your ads with background
Blending your ads with the background of your site. Apart from the color, font size of both your ads and background fonts should also be the same. Another method of camouflage is to remove all the borders on your AdSense ads. The border have no paricular use buit will make your stand out. It is also a way to boost your CTR and increase your revenue.
3. Use Blue Links
From my experience, set the color of the link of your ads to blue color may help. Your visitors will think these blue links are just your content links but not an ad. The reason behind is that people have become used to those clicking blue links.
4. Large Ads outperform small ads
From my experience and the finding from other Adseners, both large and wide ads perform better; while small and narrow are underperform. Of course, it is subjected to your template and layout. The Large Rectangle Ad format (336x280) should be the best ad unit among all.
5. Integrate Ads with Content
Visitors come to your site becuase they want to find those information they want. Integrates your ads as close to your content as possible to ensure that the visitors will also look at your ads. Taking my blog as an example, I have implemented my ads into each post, and the result is quite fruitful and have recieved higher CTR.
6. Don't Compete for Other Peoples High-paid Keywords
Everybody know what are the high-paid keywords are. If you are using one of the high-paid keywords, that means there will be more than thousands of spammers are already competing for that keyword. People are getting less easy to access your website. Do not follow such list closely. There is no money in being one of the crowd.
7. Do Compete for Your Own High Paying Keywords
Use channels to let you know what keywords are the best. Monitor your AdSense URL channels to determine which keywords are making you the most money. Compete for those keywords. Build more pages optimized for similar keywords. Get inbound links for those keywords. Spend your time and efforrt on the keywords which are making you money.
8. Increase the Traffic to Your Site
In long run, the best method to boost up your AdSense earning is to build regualr and constant traffic to your web site. This issue has been thoroghly in my previous posts. You may probably refer to those articles by clicks relevant topic on the right.
9. Place Ads Above the Fold
"The fold" is industry jargon for "the part of the page that the user sees without scrolling down". This will vary depending upon the resolution of the users screen and the size of their browser window.Place as many ads as possible above the fold. Ads placed below the fold are seldom seen and seldom clicked.
"The fold" is industry jargon for "the part of the page that the user sees without scrolling down". This will vary depending upon the resolution of the users screen and the size of their browser window.Place as many ads as possible above the fold. Ads placed below the fold are seldom seen and seldom clicked.
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posted by Joe Li @ 11:06 PM
14 comments
14 Comments:
Always a pleasure to read your blog. One of the tips that you mentioned - the "blue" link is something I did before I read about it in your blog. It took me forever to figure out what the color code was for the blue and then it occured to me that the code was already provided on the page - duh!
I am so glad that you enjoy reading my blog. Hope you can continue to read or even subsrcibe my blog, in order to get updated news.
I have been trying to figure aout how to implement ads into posts?
Please refer to my relative post on wrapping ads with posts.
Thank you.
hi
your point #7 you mentioned to use channel to track our own keywords. Can you show me the way to specify these keywords using channels?
Thanks a lot.
My site: Vietnamese Girls
Hi JJ,
That is to say you start a new page for each keyword you want to test. Then, add content that is related to that keyword as well as your adsense code.
Then, leave it and test for about a month and see whether how the ad and hence the keyword performs.
If you have further questions, please feel free to ask me. Please also put a backlink to my site to help more people.
Hi,
Thanks for your reply. If we use blogger, then how can we create new page and use different keywords for each page and monitor the earning? What you explained to me are only applicable to website with domain name (I mean not blogger). Is this true?
Thanks.
J.J
One more question :-)
If I still use blogger, and only use one keyword for entire website. Can the CPC be increased along with time?
How can we test many keywords in blogger at the same time?
Thanks
Hi JJ,
For the first question, you are partly correct. I admit it is hard to do so if you are using blogger which one template applies to all posts. But you can still do so if you host the blog in your server (since you can change the HTML of each post).
Well, I think you should choose a particular keyword and research about it, before you really start a blog for that.
My opinion is that although different keywords have different values, but it is not the sole criteria to make you start a blog/ site with that. First prioity should be according to your own interest and knowledge on that keyword or field.
(If you really want to know each keyword's value, I suggest you can simply use overture keyword tool).
Please put a backlink in your blog in order to help more Adsense newbies.
Hi,
Just put a link to your site on my blog http://girlsvietnam.blogspot.com
Really appreciate if you can do the same.
Thanks.
Thanks for the link, JJ.
I will try to put your link as well in the future.
I am quite new for ad sense please tell me how to get highest paying keywords .
Can I refer my friends who are using same IP as I am using .
Hi sweet dream,
I strongly suggest you should start a blog topic based on your own interest. Nonetheless, the high paying list is listed in one of my posts.
You can. But I think Google may not give you any money for such referral. You better send an email to Google, and let them know the situation, before referring your friend.
Hope it helps.
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