What are keywords in Adsense?
What are Keywords?
These are the words and phrases used by browsers when using Search Engines. Search Engines then use those keywords to generate a list of results with links to web sites where those keywords appear most relevant. Keywords are also very important for advertising too! In the case of Adsense, Google will crawl your site after your application, in order to let them to display targeted and related ads on your site. I would like to take this opportunity to introduce some key terminologies about Google keywords. Please kindly leave a comment if you have any problem or suggestion.
1. Keyword Popularity
To find out which keywords are being used by your target audience, you can use tools like Overture™ Keyword Selector Tool. Enter keywords you believe your audience would use and Overture will let you know how many times over the past month that keyword was used. More importantly, they will provide you with similar keywords and keyword phrases. Following this trail can often lead to categories of keywords you may have overlooked.
2. Regional Keywords
Be aware not only of how browsers are searching, but also from where they are searching. In this case, geographical location is also another important factor. In an effort to receive more targeted results, browsers will often include geographic keywords in their searches. In the case of Adsense, it is not hard for you to see some ads in the language of your own country. This is the result of geographic targeting of Adsense. Developing a keyword list that takes into account regional keywords can effectively cut the number of web sites you are competing with for SE results and at that the same time deliver more qualified traffic to your Web Site.
3. Keyword List Development
Once you have determined which keywords and phrases are being used, you can develop a hierarchy of keywords and phrases. This keyword list should be used extensively throughout a Web Site for things like Search Engine Optimization and Pay/Click Campaigns, developing Web Site navigation, design, and content, and for determining Web Site success.
These are the words and phrases used by browsers when using Search Engines. Search Engines then use those keywords to generate a list of results with links to web sites where those keywords appear most relevant. Keywords are also very important for advertising too! In the case of Adsense, Google will crawl your site after your application, in order to let them to display targeted and related ads on your site. I would like to take this opportunity to introduce some key terminologies about Google keywords. Please kindly leave a comment if you have any problem or suggestion.
1. Keyword Popularity
To find out which keywords are being used by your target audience, you can use tools like Overture™ Keyword Selector Tool. Enter keywords you believe your audience would use and Overture will let you know how many times over the past month that keyword was used. More importantly, they will provide you with similar keywords and keyword phrases. Following this trail can often lead to categories of keywords you may have overlooked.
2. Regional Keywords
Be aware not only of how browsers are searching, but also from where they are searching. In this case, geographical location is also another important factor. In an effort to receive more targeted results, browsers will often include geographic keywords in their searches. In the case of Adsense, it is not hard for you to see some ads in the language of your own country. This is the result of geographic targeting of Adsense. Developing a keyword list that takes into account regional keywords can effectively cut the number of web sites you are competing with for SE results and at that the same time deliver more qualified traffic to your Web Site.
3. Keyword List Development
Once you have determined which keywords and phrases are being used, you can develop a hierarchy of keywords and phrases. This keyword list should be used extensively throughout a Web Site for things like Search Engine Optimization and Pay/Click Campaigns, developing Web Site navigation, design, and content, and for determining Web Site success.
4. Know How Browsers Search
Combining keywords is a powerful technique in Search Engine Optimization. Most browsers (81%) are using more than one word when conducting online searches. 49% of browsers are entering 3 words or more. The trend seems to be that browsers are getting more sophisticated in how they conduct their searches. They are realizing that one word searches do not deliver very specific results and quickly discover how to get more relevant search results. Below is a chart showing how many keywords browsers are entering in a search engine when conducting searches.
5. Vertical Keyword Categories
Seldom will one category of related keywords cover all the ways your target audience may be trying to find you. For this reason it is important to identify the vertical categories (regional categories are the most common) and develop areas on your Web Site specific to each. Combining these categories on one page will only cut the relevancy of each category in half when indexed by a Search Engine.
To get more Adsense secrets, you can subscribe my blog for FREE!
posted by Joe Li @ 1:14 AM
0 comments
0 Comments:
Post a Comment
<< Home