What Makes a Good CTR?
While doing testing of your AdSense ad units/formats, we tend to compare performances among fellow online publishers, across multiple industries or niches.
One of the most interesting numbers besides earnings is of course CTR or click-through rate the percentage of people who click on the ads per page views.
CTR basically describes how your visitors are interested in the AdSense ad blocks and click on them. It can also measure how well you optimize AdSense for your site be it the locations, formats, or other options.
As a publisher, we surely are interested in getting the most bucks from our effort. One way to do it to compare CTR. If there is a number we can compare to determine how far we go, that should be no problem and no post of this kind. The problem with it is, there is no secret number that shows if CTR is good or otherwise. You have to decide at the gut level if you have optimized enough and switch to other demanding tasks.
Comparing CTR between publishers of different sites or blogs can not prove a thing if one or another is doing better. Besides, there are too many factors that could contribute to the differences. Perhaps the only valid comparison is to measure your own numbers over time. If you do a few percent better than before, you know that you are cashing in more from the existing traffic.
While I cant show you exactly which number is good and which is otherwise because revealing it is against AdSense TOS, from the next few articles I hope it will become obvious how you should approach CTR.
One of the most interesting numbers besides earnings is of course CTR or click-through rate the percentage of people who click on the ads per page views.
CTR basically describes how your visitors are interested in the AdSense ad blocks and click on them. It can also measure how well you optimize AdSense for your site be it the locations, formats, or other options.
As a publisher, we surely are interested in getting the most bucks from our effort. One way to do it to compare CTR. If there is a number we can compare to determine how far we go, that should be no problem and no post of this kind. The problem with it is, there is no secret number that shows if CTR is good or otherwise. You have to decide at the gut level if you have optimized enough and switch to other demanding tasks.
Comparing CTR between publishers of different sites or blogs can not prove a thing if one or another is doing better. Besides, there are too many factors that could contribute to the differences. Perhaps the only valid comparison is to measure your own numbers over time. If you do a few percent better than before, you know that you are cashing in more from the existing traffic.
While I cant show you exactly which number is good and which is otherwise because revealing it is against AdSense TOS, from the next few articles I hope it will become obvious how you should approach CTR.
To get more Adsense secrets, you can subscribe my blog for FREE!
posted by Joe Li @ 12:33 AM
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2 Comments:
I can't wait to read more....
Thank you very much for your comment~
Hope you can subscribe my blog for updated information on Adsense and its tips.
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