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19 April, 2007

Adsense Alternatives 6 - Oxado

I would like to introduce another contextual advertising network that can be a good Adsense alternative. That is – Oxado. Oxado acts as an two-way aggregator between publishers and advertising networks. It can also deliver targeted ads that base on the content of your webpages.

For publishers, it gives them access to multiple advertising networks, picking the best ads among millions coming from thousands of advertisers, based on the topics of each page, the country and language of each visitor, and numerous other parameters. Their technology developed in-house constantly monitors which ads perform best for each page. This means higher click-through rates, and thus higher revenue for publishers.

For advertising networks, it gives them access to tens of thousands of small and medium sites which they are not able to handle directly. Oxado has set up automated and efficient processes for sign up, site validation, ad targeting, fraud detection, billing and payments, and our content matching and fraud detection technologies mean targeted, interested customers for advertisers.
Your web site can generate revenues by integrating advertising space. The contents of your pages get richer, and at the same time, you make a profit. Once you have signed up on-line with our simple forms, and for free, Oxado handles everything: relevance of ads, real time updates, automated management. Their partner networks represent 60 000 advertisers in the word: it would be difficult not to find relevant ads for your site.

However, the main downside of this program is the high minimum payout, even higher than that of Google Adsense. It requires a publisher to earn 100 euros in order to get payment. Moreover, they do not offer cheques as the payment method if you are not a French residents. They use a paypal-like system called “moneybook”, which is not to popular at the moment.
Anyway, below are some FAQs from Oxado.

- What is required to open an account?
You are required to have a valid email address in order to open an Oxado account. If you want to display Oxado banners, you need to own a website that abide our Terms and Conditions. If you wish to earn money (by displaying Oxado banners or by referral), you must be able to raise an invoice (but we will raise it on your behalf). That means you need to be registered appropriately. We accept incomplete registrations (registration numbers missing, etc.) but it is entirely your responsibility to take the legal steps required and to inform us of any changes in your status.

- Do you accept registrations from all countries?
Yes. However, please note:

· If you are in a country for which we don't have any ads, you won't be able to see any;
· If your visitors are coming from a country (same as yours or another one) for which we don't have any ads, they won't be able to see them and, as a consequence, you won't be able to earn any money;
· Visitors who are coming from a country for which we have ads will be able to see them and you will eventually earn money;
· Modes of payment are different from country to country.

- How will I be paid?
Depending on your country of residence, different payment modes are available:
· by check drawn on a French bank if you are a French resident;
· by bank transfer directly on your bank account if you are a resident in the European Union;
· via Moneybookers.com, no matter your country of residence.

- How much money will I make?
Revenues vary a lot from site to site based on the volume of traffic, the type of content, the audience, and many other parameters. It is thus impossible for us to predict your revenue. However, our servers constantly optimize the ads displayed on your site in order to guarantee the highest possible payout, which should overwhelmingly exceed that of classic ad or affiliation networks.
If you have interst in join Oxado network, please click here.
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