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2. Choose relevant products to refer. It is the golden rule for referral to work for you. For example, if you have a site about blogging or web hosting, an AdSense referral unit may work best on your site. The referral product that is most relevant to the content of your site will always perform best. Also, you may also recommend Firefox to visitors in order to improve their visiting experience with your site.

3. Actively endorse the products you refer. Unlike with AdSense for content ads, we encourage you to endorse referral products by calling attention to the button or text link. If you believe in the quality of the product that you're referring, feel free to let your users know! Of course, in line with our policies, you may not click your own ads nor encourage conversions for deceitful reasons.

4. Customize your text links. Our policies allow publishers to alter the font and size of the text link using standard HTML "font" tags around the link. However, the font size changes must be reasonably necessary to match the theme of the site. Unreasonable or abusive changes will constitute a violation of our program policies.

5. Treat referral units as site content rather than traditional ad space. By integrating text links or buttons into related content on your page, you can improve the experience users have on your site, enabling them to easily find the referral buttons you discuss in your content.

6. Experiment. This is unviersakl no matter you are optimizing Adsense for Content or Adsense Referral. Try various text links and button designs to see which performs best on your site. Our policies allow you to place one referral unit per product, for up to four products total, on any given page.