Optimization Tips for Forum Site
Many Gsense publishers used forum to display Adsense ads to monetize their sites. However, one problem that commonly occurs is the low CTR. Since the visitor are regular members, and already get use to the ad block and other banner, he/she will have less tendency to click the ads. That is also called "Ad Blindness". In order to improve the performance of Adsense within a forum site, no matter it is a big or small forum, there are some suggestions that you can follow:
1. The welcome box ad
Many forums have a message above the fold on their pages welcoming users to the site and encouraging them to register. Placing a large (336x280) or medium (300x250) rectangle next to this message catches users' attention right when they walk through the door (so to speak). By the way, these are our best performing ad units, and may also increase the number of site-targeted ads on your pages.
2. The forum post ad
Based on previous testing, integrating ad units into your page content can improve clickthrough rate (CTR). It also provides a better online experience, since your users see relevant ads side by side with normal content. In forums, the highest visibility content is often the first post, so it makes sense to place the ads here. Again, large and medium rectangles are your best bet!
3. Blending colors and breaking down borders
Colors are important for making an ad visible to the user, but they should still blend with the design of the site. Removing the borders on your ads helps even more with this concept of blending. Don' t worry -- even with a well-blended implementation, the "Ads by Google" label keeps your users from confusing ads with content.
Again, in order to improve the relevancy of ads, which in turn increase CTR, you can implement Section Targeting to guide Google's bot to crawl the correct section of content in your site. With forums, the first post often contains the most relevant content on the page. By using the section targeting feature to emphasize this content, you can potentially increase CTR with better targeted ads. Visit this 'section targeting' link we mention for instructions.
1. The welcome box ad
Many forums have a message above the fold on their pages welcoming users to the site and encouraging them to register. Placing a large (336x280) or medium (300x250) rectangle next to this message catches users' attention right when they walk through the door (so to speak). By the way, these are our best performing ad units, and may also increase the number of site-targeted ads on your pages.
2. The forum post ad
Based on previous testing, integrating ad units into your page content can improve clickthrough rate (CTR). It also provides a better online experience, since your users see relevant ads side by side with normal content. In forums, the highest visibility content is often the first post, so it makes sense to place the ads here. Again, large and medium rectangles are your best bet!
3. Blending colors and breaking down borders
Colors are important for making an ad visible to the user, but they should still blend with the design of the site. Removing the borders on your ads helps even more with this concept of blending. Don' t worry -- even with a well-blended implementation, the "Ads by Google" label keeps your users from confusing ads with content.
Again, in order to improve the relevancy of ads, which in turn increase CTR, you can implement Section Targeting to guide Google's bot to crawl the correct section of content in your site. With forums, the first post often contains the most relevant content on the page. By using the section targeting feature to emphasize this content, you can potentially increase CTR with better targeted ads. Visit this 'section targeting' link we mention for instructions.
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posted by Joe Li @ 10:31 AM
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