How to Deal with Prolonged CTR Decline?
From time to time, it is normal for CTR to vary and fluctuate, within an acceptable range. If that is the case, there is no need to worry too much, since random drops of CTR always occur. Take my sites as an example, I have encountered a very low CTR that dropped to only 0.53%. But I wouldn't care too much on that, since this kind of nightmare-decline only appears very rarely, and most importantly, will be back to normal within a short period of time. However, situation is different if that kind of CTR drop lasts for a long time. In today's post, I am going to tell you how to deal with that.
First off, I have written a good post explaining how to get a good CTR for webmasters. Please refer to it for better foundation on maximizing CTR. Prolonged drop of CTR usually occurs when you have changed the layout and appearance of your website, and hence the user interface is also changed as well. This may results in lowering in the visibility of the ads, and in turn lowering the chance for visitors to click the ads.
Another main reason for a CTR drop is that you have recently add some new content that may be a bit deviate from the main topic of your site. Hence, the ads may no longer relevant to the main topic, and visitors have fewer tendencies to click on irrelevant ads. In order to combat this, you can either use section targeting that highlights the most suitable content in your website, and thus guide Adsense bot that section. This is the most effective way to get the targeted ads and I always suggest this method to other people in Adsense Help Group. Apart from section targeting, you can also check for crawl problems. If the Google's system can't crawl your webpage, you hardly get the relevant ads to your site.
Last but not least, you may suffer from the ad blindness of your visitors which can be reflected from a slow decline of CTR. I have also discussed on the issue of avoiding ad blindness. Simply put, you can avoid such blindness by using new ad formats, placements, or colors to stimulate the visual perception of your visitors.
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First off, I have written a good post explaining how to get a good CTR for webmasters. Please refer to it for better foundation on maximizing CTR. Prolonged drop of CTR usually occurs when you have changed the layout and appearance of your website, and hence the user interface is also changed as well. This may results in lowering in the visibility of the ads, and in turn lowering the chance for visitors to click the ads.
Another main reason for a CTR drop is that you have recently add some new content that may be a bit deviate from the main topic of your site. Hence, the ads may no longer relevant to the main topic, and visitors have fewer tendencies to click on irrelevant ads. In order to combat this, you can either use section targeting that highlights the most suitable content in your website, and thus guide Adsense bot that section. This is the most effective way to get the targeted ads and I always suggest this method to other people in Adsense Help Group. Apart from section targeting, you can also check for crawl problems. If the Google's system can't crawl your webpage, you hardly get the relevant ads to your site.
Last but not least, you may suffer from the ad blindness of your visitors which can be reflected from a slow decline of CTR. I have also discussed on the issue of avoiding ad blindness. Simply put, you can avoid such blindness by using new ad formats, placements, or colors to stimulate the visual perception of your visitors.
If you like this post, please subscribe to my feed too. Thanks.
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posted by Joe Li @ 9:45 AM
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