New Arrows Under the Adsense Ads
You may notice that there is a new feature showing under the normal Adsense ad unit. There is a pair of arrow pointing left and right. If you click on that, all the ads within the entire ad unit will be rotated and show the next set of targeted ads. This may give your users greater control over the ads they see and click, and so theoretically, this will improve the CTR of the ad unit.
While the ads the user initially sees may be relevant and targeted to your content, they may not be precisely what the user is seeking. For example, a user may see ads about Mercedes-Benz cars and BMW cars but would prefer more information about Ferrari Sport cars. With the 'next' and 'previous' buttons, users can view more ads about cars until a Ferrari car ad appears.
No worry, clicking on the arrows yourself will not generate any revenue for you, and thus will not lead to any invalid click. So there will be no problem for you to test those arrows. When users click on the buttons, they begin interacting with the ads and are more likely to find the specific offering they're looking for, which can lead to higher earnings for you.
While the ads the user initially sees may be relevant and targeted to your content, they may not be precisely what the user is seeking. For example, a user may see ads about Mercedes-Benz cars and BMW cars but would prefer more information about Ferrari Sport cars. With the 'next' and 'previous' buttons, users can view more ads about cars until a Ferrari car ad appears.
No worry, clicking on the arrows yourself will not generate any revenue for you, and thus will not lead to any invalid click. So there will be no problem for you to test those arrows. When users click on the buttons, they begin interacting with the ads and are more likely to find the specific offering they're looking for, which can lead to higher earnings for you.
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posted by Joe Li @ 9:52 AM
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