How to Filter an Unwanted Ad?
You may encounter some unwanted ads inside the Adsense units of your site. It may be a competitor ad, irrelevant ad, non-kids-friendly ad etc. In Google Adsense, you are allowed to filter them by entering the respective URL into the "Competitive Ad Filter" inside your Adsense account. The URL you enter should not be the one you see at the bottom of that ad. Also, there is no visible URL shown for certain ad formats like half banner. You must know that you are not allowed to click your ad, as it violates with the Google's TOS.
In this case, you need to use the Adsense Preview Tool, in order to correct the URL of the unwanted ads. Copy that URL shown in the preview tool, and enter it into the filter. However, there are still some occasions that the ads still can't be screened. What to do then? Here are some tips.
Tip 1: Don't believe the myth about blocking 'low-paying advertisers'
This is a very common mistake among most of the Adsense publishers. As you may know, Google's auction system automatically selects and displays the best performing (highest-paid) ads for each page to help you earn the most possible money. This is especially true with the expanded text ads too. By filtering ads you think are low paying, you could actually be cutting out the most optimized ads and decreasing your revenue potential. Each ad that is filtered is one less bid in the auction, lowering the price for the winning ad on your site. You benefit most when there is a larger pool of advertisers competing for a place on your site. Hence, with the highest-paid ad gone, the replacing ad couldn't be even higher-paid. That means you earn much less. Furthermore, when calculating the auction in Adwords, Google takes ad clickthrough rates (CTR) into account - an ad with a $0.25 cost-per-click (CPC) with a 5% CTR is more valuable than an ad with a $1.00 CPC but a 0.1% CTR.
Tip 2: Don't use "www" in your Ad Filters
Ads should be blocked at the domain level. Frequently, publishers append "www" to their filters, such as using 'www.example.com' instead of 'example.com'. If you filter 'www.example.com' and the ad points to landingpage.example.com, the ad will continue to appear on your page. However, filtering 'example.com' will block ads from 'landingpage.example.com', 'example.com/subdomain', and 'www.example.com'.
Tip 3: Don't go overboard with filters
Only filter URLs when absolutely necessary. As mentioned, each URL you add to your filter list may cut into your Adsense revenue potential, so it's important to think carefully before deciding what to block.
Some publishers worry that competitive ads will affect their bottom line and they may overuse filters, limiting the ad inventory available for their site. Some publishers don't use filters and sell at the same levels after adding Adsense to their pages. This might not be true for all publishers, but you should test first so that you know the actual effects before unintentionally reducing your Adsense revenue.
In this case, you need to use the Adsense Preview Tool, in order to correct the URL of the unwanted ads. Copy that URL shown in the preview tool, and enter it into the filter. However, there are still some occasions that the ads still can't be screened. What to do then? Here are some tips.
Tip 1: Don't believe the myth about blocking 'low-paying advertisers'
This is a very common mistake among most of the Adsense publishers. As you may know, Google's auction system automatically selects and displays the best performing (highest-paid) ads for each page to help you earn the most possible money. This is especially true with the expanded text ads too. By filtering ads you think are low paying, you could actually be cutting out the most optimized ads and decreasing your revenue potential. Each ad that is filtered is one less bid in the auction, lowering the price for the winning ad on your site. You benefit most when there is a larger pool of advertisers competing for a place on your site. Hence, with the highest-paid ad gone, the replacing ad couldn't be even higher-paid. That means you earn much less. Furthermore, when calculating the auction in Adwords, Google takes ad clickthrough rates (CTR) into account - an ad with a $0.25 cost-per-click (CPC) with a 5% CTR is more valuable than an ad with a $1.00 CPC but a 0.1% CTR.
Tip 2: Don't use "www" in your Ad Filters
Ads should be blocked at the domain level. Frequently, publishers append "www" to their filters, such as using 'www.example.com' instead of 'example.com'. If you filter 'www.example.com' and the ad points to landingpage.example.com, the ad will continue to appear on your page. However, filtering 'example.com' will block ads from 'landingpage.example.com', 'example.com/subdomain', and 'www.example.com'.
Tip 3: Don't go overboard with filters
Only filter URLs when absolutely necessary. As mentioned, each URL you add to your filter list may cut into your Adsense revenue potential, so it's important to think carefully before deciding what to block.
Some publishers worry that competitive ads will affect their bottom line and they may overuse filters, limiting the ad inventory available for their site. Some publishers don't use filters and sell at the same levels after adding Adsense to their pages. This might not be true for all publishers, but you should test first so that you know the actual effects before unintentionally reducing your Adsense revenue.
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posted by Joe Li @ 5:17 PM
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