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15 April, 2008

New Clarification on Blending Adsense Ads

Maybe we earned too much from Adsense from well-blended ads, especially when you have read all the tips from my blog. Because of that, Google needs to take some measures to stop this kind of ads blending, and made some clarifications on this issue. So, webmasters, bear in mind of the following points, or your Adsense account will be at risk.

1. Ads shouldn't be placed under a title or section heading in a way that implies that the ads are not ads.
As the title implies, you should never place a ad block immediately below a post title/heading. For example, ads shouldn't be placed under titles such as "Dallas Business Opportunities" or "Today's Hot Deals". Placing ads directly below titles such as these implies to your users that the links in the ads are publisher-created content. The example below shows a placement that does not follow this guideline.



2. Ads should be easily distinguishable from surrounding content.
This is the most head-scratching policy I have ever seen in Adsense. We are trained to place ads that should looks similar to its surrounding. But then it is no longer allowed. Similarly, you should not place an ad unit by a group of links that has identical colors and line spacing. Doing so may cause users to think the ad unit is content created by you. In this situation, we recommend using a different color for the ad titles or indenting the ad unit to help distinguish the ads from your own content. This screenshot shows an implementation that does not follow this guideline:



Hope you guys will be more alert when you implementing Adsense ads into a new page. Otherwise, you will easily fall in to the trap set by Google, and lose your account forever. One more thing to notify you, remember to place your privacy policies for your visitors as soon as possible.
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