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11 July, 2008

A Good Web Host can increase the quality score

I know that many of this site's readers are also interested og buying traffic. If you are running a campaign with Google Adwords, you know that it could be kind of tricky to get maximum traffic for minimum money. Google is using a very complex algorithm to determine which ads to display for each keyword. Except for money and click-through-rate, they also consider something that they named Quality Score. The quality score consists of many important factors such as the content of the landing page, the historic stats for the ad and many other things. Most of them are very hard for you to control and to know about.

But there is one thing that is a little bit easier to tweak and that is to make sure that the landing page (and the site itself) is loading fast. There is a lot of cheap and reliable web hosts to choose from. If you have higher demands and if you are only targeting your ads towards a specific geographical area, I think you should try this advanced hosting search to make sure that your next web host will be located in the same area as where you are running your campaign.
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